A stakeholder advisory board is a group of invited members participating in regularly- scheduled, facilitated sessions with you.

Why Have a Stakeholder Advisory Board?

To develop a long-term relationship to:

• Validate your organization's direction

• Provide you with a first-hand perspective essential in developing a sustainable, winning position

• Create a more personal connection that fosters loyalty

• Show the strong commitment of your organization to satisfy their interests and needs

Collect ongoing feedback over time to capture:

• Insight into market or product line expansion plans

• A deep understanding of their perceptions, preferences, needs and decision-making processes

• Input on key initiatives and business challenges

The end results are:

• Strategic direction for new ideas, products, services, programs and communications

• Cultivation of members as advocates for your organization, spreading positive feedback through grass roots or viral networks

Stakeholder Advisory Board Meeting Objectives

We design and implement boards that may include the following objectives:

• Using members as a sounding board for new products, programs and/or service ideas and concepts

• Utilizing the meetings as a testing forum for proposed initiatives and actions that could be implemented by your business that would affect your value proposition or strategic planning

• Obtaining feedback on potential communication approaches and messages

• Fostering discussions and insights into issues and how strategies and tactics affect perceptions and behaviors

• Eliciting opinions about the strengths and weaknesses of competitors' tactics and strategies

• Revealing indicators on how to more quickly change perceptions in a positive manner

• Building crucial relationships with members and uncovering insight on how to motivate them to create "buzz" and become advocates for your organization

• Acquiring advice on approaching and engaging others Integrating feedback into your strategic initiatives and tactics