Customer Satisfaction

A firm manufactures and markets industrial products which are sold directly to the end user, but mainly through a distributor channel. The firm wanted to monitor the satisfaction levels of its customers since it has no initial contact with over 70% of them, and, further, the market…


Employee Communications

A global, multi-billion dollar corporation needed to clarify its understanding of employee and management perceptions, as well as reactions and preferences regarding its overall communications strategy. By doing so, the corporation hoped to ultimately prioritize and enhance its communications initiatives for maximum impact, satisfaction, and effectiveness. Exploring employee perceptions relative to the corporation's brand…


Healthcare Brand Identity

The adoption of a new brand identity for a Pittsburgh-based healthcare organization was driving its desire to better understand perceptions and attitudes among users and non-users of its services. What were a patient's first impressions of the organization? Which key factors influenced this reaction? What were the organization's perceived strengths and weaknesses? Who was its core customer base? Answers to these questions would help define…


Membership Organization Segmentation

The primary benefits for a professional membership organization which focuses in a medical specialty are two clinical journals, one membership journal, an annual conference, certification opportunities, continuing education courses and seminars, among others. When the organization conducted its own online surveys about its publications and education offerings, the feedback was always glowing, but typically received from the same pool of "raving fans." When formal qualitative research was conducted on several occasions among a random sample of members…


New Product/Service Perceptions

A global transportation corporation wanted to confirm the perceived need for a new service among its core customer base. In addition to better understanding the market need for the new service, the corporation desired information on shipper behavior relative to annual expenditures, preferred delivery times, and daily inbound/outbound package volume. Key motivators impacting the customer's choice of vendor, as well as use of the new…


Non-profit Donor Behavior

A human services non-profit was concerned about future diminishing donation levels for a specific program due to changes in the tax structure. The organization wanted to test its hypothesis that most donations are made primarily for the tax benefit and to identify strategies for overcoming this barrier as the tax structure is most likely perceived as less favorable for the donor. Therefore, the non-profit wanted to identify…


Perceptions and Messaging in Education

A world-renowned university sought additional insight from a targeted group of parents, teachers, and math/science professionals in association with its girls' math and science initiative. The University's goals were two-fold: 1) to better understand each audience's perceptions about, response to, and role in influencing young girls' interest in the fields of math and science…


Retail Customer Experience

Qualitative research uncovered that customers considered a specialty retailer in the consumer food category as a "favorite" store; however, this didn't translate into purchasing from the store most often. Therefore, the retailer wanted to prioritize what attributes customers valued the most, which, if delivered properly, would ultimately increase their loyalty…


School Program Initiative Advisory Groups

Following a quantitative study that identified a gap in awareness and understanding between parents and school personnel about an initiative aimed at helping schools address the critical issues of physical activity, nutrition, self esteem, bullying and grieving, the client decided to explore why this gap existed and what could be done to narrow the gap. The goal was to engage parents to help create solutions that could be adopted by the schools to inform, engage and partner with parents to help impact these issues more effectively both at school…

Utilizing Web Usability Software for Design Intuition

An advertising agency launched a website for its energy client to provide its prospective audience with an informational resource about recent developmental efforts in their local area. The agency sought out Campos Inc’s research expertise for assistance in planning Phase 2 of the website’s development by reviewing how the current site was presently perceived and how it could be improved…