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Our Services

 


Research Services

Customer Research

  • Attitude and usage research
  • Needs assessment
  • Segmentation studies
  • Customer profiling
  • Value analysis
  • Satisfaction/Engagement studies

Brand Research

  • Perception/image studies
  • Positioning
  • Key brand/product message
    creation
  • Awareness

Product Research

  • Idea generation
  • Concept testing
  • Packaging assessment
  • Product utilization studies

Advertising Research

  • Recall
  • Effectiveness
  • Tracking
  • Concept and execution testing

PitchSmart

Strategic Consulting

  • Advisory boards
  • Creating and managing online stakeholder communities
  • Meeting facilitation
  • Brainstorming/Ideation
  • Pre- and post-research analysis

Employee Studies

  • Satisfaction/Engagement studies
  • Attitude and motivation studies
  • Needs assessment
  • Workplace climate surveys
  • Internal communications evaluation

Market Analyses

  • Market share analysis
  • Competitor research
  • Market opportunity research
  • Pricing studies
  • Feasibility analysis

Website Evaluation

  • Functionality, navigability, and aesthetics testing
  • Usability Testing

Education Sector Research

Business Planning and Strategy Services

Brand Strategy

  • Help organizations understand the branding process
  • Facilitate collaboration in brand development among teams and groups
  • Integrate the results of secondary and primary research to identify the core insight
  • Develop creative, tactical and media plans that will drive the brand’s success

Business & Strategic Planning

  • Define/Refine Mission, Vision and Values
  • Develop strategic plans through internal SWOT analysis and external audits
  • Facilitate ideation sessions for marketing, new product development, etc.

Creative & Media Strategy

  • Collaborate with media and creative teams to interpret research results in ways that have meaning for creative concept development
  • Facilitate media and creative team brainstorming sessions built upon identified insights
  • Integrate insights into useable creative briefs that inspire creative teams
  • Develop methods for testing creative concepts to ensure alignment with core insights

Sales Strategy

  • Facilitate sales team strategy discussions
  • Maximize the identification and use of insights found in customer or sales databases
  • Develop methodologies to understand and replicate the “best customer”
  • Identify prioritized sales leads by territory, opportunity, size, etc.
  • Develop methodologies to track results in lead generation

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Campos Inc
216 Boulevard of the Allies, Pittsburgh PA 15222 | P 412-471-8484 | E info@campos.com
Certified Woman/Minority Owned Business

Campos Inc