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Customer Advisory Council

The Customer Advisory Council helps you and your customer weave the bonds of future business growth by creating, managing, and facilitating a peer-to-peer group that focuses on the important issues that you and your customers deal with daily.

Such critical issues are essential for successful strategic marketing decision making through our distinctive information gathering process and insight experience, as a part of our Real Customer Experience business approach.

The Customer Advisory Council Advantage
In order to retain current customers and compete for new customers, you need more than well-researched data. You need to know what will happen rather than what has happened.

You need more than just an understanding of your customers. You need a deep connection to your customers - a common bond that unites you in achieving business growth.

The Customer Advisory Council can provide your business with a comprehensive understanding of your customers' needs and perceptions, and emergent growth opportunities by connecting you directly to your customer. In this way, your customer will provide a behind-the-scenes view of future market demand, and will become a partner in helping you create the right solution.

How it Works
Campos Inc will help your business identify and recruit an interactive Customer Advisory Council, comprised of up to 20 of your top-tier customers and stakeholders. Campos Inc will organize three meetings throughout the year, where our experienced facilitators lead your Customer Advisory Council through a series of critical thinking activities that will extract ideas and identify market opportunities.

At the same time you will be creating opportunities for your clients. Customer Advisory Council members will benefit from peer-to-peer learning and networking opportunities with other industry experts. They will also gain the professional confidence that comes from providing meaningful contributions to innovative thinking. Campos Inc will provide your company with a summary of key findings at each meeting and conduct a roundtable discussion with your internal team on those findings and next steps.

Getting started
Contact Campos Inc today to discuss how a Customer Advisory Council can help deepen your business relationships and open up additional growth opportunities with your top customers. We'll tailor a Customer Advisory Council that will help your business weave stronger customer relationships and develop accelerated new business and market innovation.

Customer Advisory Council model

"There is nothing more powerful than hearing the ‘voice of the customer’ directly from the thought leaders of your business community. Industrial Scientific and its Customer Advisory Board members receive mutual benefit in the leading edge discussions and workshops held twice annually. As facilitator, Yvonne Campos stimulates discussion and maintains the flow of the agenda in a provoking yet unbiased manner, which ultimately brings the true customer issues and needs to the surface.”

Kay Mangieri,
Director of Marketing
Industrial Scientific Corporation

Getting Started
Contact Yvonne Campos, CEO, at 412-471-8484, extension 301, or yvonne@campos.com to discuss your Customer Advisory Council research needs.

 

Other related links:

 Qualitative Capabilities | Focus Group Facilities
Moderating, Facilitation, & Executive Level Interviewing | Quantitative Capabilities
Consulting Services | L.I.N.K. Program | Case Studies
White Papers/Research Studies

 


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© 2006 Campos Inc, 216 Boulevard of the Allies, Pittsburgh, PA 15222
Phone: 412-471-8484. info@campos.com
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