Immersive Research Captures Customer

Experiences in Real Time

Campos Inc now works with a new research method—Immersive Research—that seeks to capture customer experiences, behaviors, and emotions in real time, using the web-based program, Revelations®, which is a completely online qualitative research system that gives you the power to vividly capture customer experiences, quickly answer business questions, and save time and effort. The program is designed exclusively to gather this contextual data through in-depth, qualitative research that is conducted over the Internet. Respondents create a media-rich online blog, chronicling their experiences and their perceptions of them as they occur. Best if all, this new approach allows companies to log in and get real-time reaction to their products, company, and/or brand as participants write about them. 

 Campos Inc’s researchers delve deeply into the context of respondents’ perceptions of their experiences and interactions with the client’s brand. The research comprises a series of assignments that respondents are instructed to complete and report on via secure, individual online blogs. Campos Inc develops the assignments, with input from our client, with the goal of capturing respondents’ experiences through sustained interactions (days to weeks). The assignments are built around customer experiences with the client’s brand, and respondents are asked to complete them by uploading digital images (that they compile using images and/or digital cameras) and by writing brief essays.

"Through photos, essays, videos, and sounds, Campos Inc staff working with Revelation software enables its clients to immerse their organization in customer experiences and aggregate the meaning to impact customer acquisition, retention, and value,” says Campos Inc Founder and President Yvonne Campos.

Immersive research allows companies to

• Delve deeper… individually (one-on-one relationship)

• Explore and learn about the emotions that drive decisions as they are made

• Build intimate relationships with respondents.

Immersive research allows respondents to

• Share freely, deeply, confidently due to the secure online environment

• Share insights with personal and unique creativity that get their messages across succinctly.

Previously, online qualitative research meant bulletin board or chat-based focus groups. This methodology represents a big leap forward in online qualitative research, enabling Campos Inc researchers to cost effectively dig deeper and go more in-depth with clients’ customers.

If you have a research project and immersive research interests you, let us tell you more. We also can tell you more about our array of research tools and match your needs to the best methodology. Please call 412-471-8484, Ext. 302, to discuss your project with Tim Tassone or Ext. 301, to speak with Yvonne Campos.

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