L.I.N.K. Program
Learning,
Investigation, Needs
Determination & Knowledge Application
A Process for Connecting Your Management Team to Customers
Campos Inc has developed a research process to link your management team to your current customers as well as your competitors’ customers. We provide a method for your organization to obtain data which can be acted upon, and also a way to develop a deeper relationship with the customers contacted. The Linking to Your Customer Process combines research, employee motivation and CRM strategies in the following ways:
- Links your managers directly to your customers and competitors’ customers as we train them to conduct the interviews on their own.
- Allows for four touch points with the customers (pre-recruit, interview, thank you with gift card and purchase/visit by customer).
- Creates goodwill in the marketplace.
- Creates a “buzz” among your team.
- Generates meaningful, result-oriented data
What is this study?
Our process, illustrated below, is a way for your organization to link managers with customers.
Campos Inc recruits pre-qualified current customers and competitor customers and sets appointments; your team conducts the telephone interviews.
How is it different from other market research studies?
Our deep experience in market research enables us to effectively
incorporate qualitative and quantitative feedback to provide your
organization with rich data in order to develop action steps to improve
your product or service, enhance the real customers’ experiences or generate new
ideas. We design a survey instrument which allows your managers to capture
feedback from respondents not only about their usage and behaviors, but
more importantly about their experiences with and perceptions of your
organization and its products and services. Because all managers are
asking the same open-ended questions, the information can then be coded
and quantified to prioritize which issues and insights are most important
to your customers and competitors’ customers. Further as part of the
process, the managers conducting the interviews are given the opportunity
to contribute what they perceive to be key learning from each interview
and to identify the implications to the organization moving forward.
Why should our organization conduct this study?
Your team will understand the “why’s” of how your customers use and feel about your products/services.
Your team will understand why competitors’ customers purchase another product/service and why they don’t purchase from your organization.
Your team will consider the customer viewpoint experience more actively when making decisions or brainstorming new ideas.
A Process for Connecting Your Management Team to Customers
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Getting Started
Contact Campos Inc today to discuss how the L.I.N.K. Program can help build the customer voice into your internal culture. Regardless of the size or scope of the study, we will work with you to create the right research project to obtain successful results.
Getting Started
Contact Yvonne Campos, CEO, t 412-471-8484, extension 301, or
yvonne@campos.com to discuss your
L.I.N.K. Program research needs.
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Phone: 412-471-8484. info@campos.com
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