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Campos Inc can help you solve a wide range of marketing challenges. What we do best is…
Situation: A firm manufactures and markets industrial products which are sold directly to the end-user, but mainly through a distributor channel. The firm wanted to monitor the satisfaction levels of its customers since it has no initial contact with over 70% of its customers, and further, the market has become more saturated with competitors over time. Click here to read more
Situation: Qualitative research uncovered that customers
considered a specialty retailer in the consumer food category as a
“favorite” store; however, this didn’t translate into purchasing from the
store most often. Therefore, the retailer wanted to prioritize what
attributes customers valued the most, which if delivered properly, would
ultimately increase their loyalty to the store.
Click here to read more New Product/Service Case Study Situation: A global transportation corporation wanted to
confirm the perceived need for a new service among its core customer base.
In addition to better understanding the market need for the new service, the
Corporation desired information on shipper behavior relative to annual
expenditures, preferred delivery times, and daily inbound/outbound package
volume. Key motivators impacting the customer’s choice of vendor, as well as
use of the new service at the expense of one of its sister company’s most
profitable products, were equally important issues to evaluate.
Click here to read more Employee Communications Case Study Situation: A global, multi-billion dollar corporation needed
to clarify its understanding of employee and management perceptions, as well
as reactions and preferences regarding its overall communications strategy.
By doing so, the Corporation hoped to ultimately prioritize and enhance its
communications initiatives for maximum impact, satisfaction, and
effectiveness. Exploring employee perceptions relative to the corporation’s
brand and image; confirming the value of internal communications programming
and messaging; defining the most effective communications tools; and
identifying opportunities for refinement and/or enhancement of messaging
were included in the core research objectives.
Click here to read more Communications Testing Case Study Situation: A world renowned university sought additional
insight from a targeted group of parents, teachers, and math/science
professionals in association with its girls’ math and science initiative.
The University’s goals were two-fold: 1) to better understand each
audience’s perceptions about, response to, and role in influencing young
girls’ interest in the fields of math and science and 2) to gauge reactions
to the tone and manner of proposed communications messages in support of the
initiative. Click here to read more Brand Identity Case Study Situation: The adoption of a new brand identity for a
Pittsburgh-based healthcare organization was driving its desire to better
understand perceptions and attitudes among users and non-users of its
services. What were a patient’s first impressions of the organization? Which
key factors influenced this reaction? What were the organization’s perceived
strengths and weaknesses? Who was its core customer base? Answers to these
questions would help define the organization’s distinct value proposition in
relation to its current and desired image, and provide the insight needed to
create a roadmap for reaching and building new audiences.
Click here to read more Non-Profit Case Study Situation: A human services non-profit was concerned about
future, diminishing donation levels for a specific program due to changes in
the tax structure. The organization wanted to test its hypothesis that most
donations are made primarily for the tax benefit and to identify strategies
for overcoming this barrier as the tax structure is most likely perceived as
less favorable for the donor. Therefore, the non-profit wanted to identify
communication points that would motivate donations in spite of the new tax
structure. Click here to read more Membership Organization Case Study Situation: The primary benefits for a professional
membership organization which focuses in a medical specialty are 2 clinical
journals, 1 membership journal, an annual conference, certification
opportunities, continuing education courses and seminars, among others. When
the organization conducted its own online surveys about its publications and
education offerings, the feedback was always glowing, but typically received
from the same pool of “raving fans.” When formal qualitative research was
conducted on several occasions among a random sample of members at national
meetings, the feedback was that most of the members glanced at the journals,
if they read them at all, and many found the articles and information too
academic in focus to assimilate quickly. Nonetheless, they felt the journals
were of critical importance to the profession. Consequently, the
organization wanted to find out what type of information was needed by
members, and in what format, and what segments existed by their preferences
for information and educational needs. This was considered especially
important in the quest for new members. Click
here to read more
Other related links:
Qualitative Capabilities | Focus
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