Campos Inc



			Market Research Services Campos Inc can help you solve a wide range of marketing challenges. What we do best is… Listen to your customer Link data to insight to action Leverage solutions in the marketplace We’d like to share some examples where we helped our clients make successful business decisions. Satisfaction Case Study Situation: A firm manufactures and markets industrial products which are sold directly to the end-user, but mainly through a distributor channel. The firm wanted to monitor the satisfaction levels of its customers since it has no initial contact with over 70% of its customers, and further, the market has become more saturated with competitors over time. Click here to read more Retail Case Study Situation: Qualitative research uncovered that customers considered a specialty retailer in the consumer food category as a “favorite” store; however, this didn’t translate into purchasing from the store most often. Therefore, the retailer wanted to prioritize what attributes customers valued the most, which if delivered properly, would ultimately increase their loyalty to the store. Click here to read more New Product/Service Case Study Situation: A global transportation corporation wanted to confirm the perceived need for a new service among its core customer base. In addition to better understanding the market need for the new service, the Corporation desired information on shipper behavior relative to annual expenditures, preferred delivery times, and daily inbound/outbound package volume. Key motivators impacting the customer’s choice of vendor, as well as use of the new service at the expense of one of its sister company’s most profitable products, were equally important issues to evaluate. Click here to read more Employee Communications Case Study Situation: A global, multi-billion dollar corporation needed to clarify its understanding of employee and management perceptions, as well as reactions and preferences regarding its overall communications strategy. By doing so, the Corporation hoped to ultimately prioritize and enhance its communications initiatives for maximum impact, satisfaction, and effectiveness. Exploring employee perceptions relative to the corporation’s brand and image; confirming the value of internal communications programming and messaging; defining the most effective communications tools; and identifying opportunities for refinement and/or enhancement of messaging were included in the core research objectives. Click here to read more Communications Testing Case Study Situation: A world renowned university sought additional insight from a targeted group of parents, teachers, and math/science professionals in association with its girls’ math and science initiative. The University’s goals were two-fold: 1) to better understand each audience’s perceptions about, response to, and role in influencing young girls’ interest in the fields of math and science and 2) to gauge reactions to the tone and manner of proposed communications messages in support of the initiative. Click here to read more Brand Identity Case Study Situation: The adoption of a new brand identity for a Pittsburgh-based healthcare organization was driving its desire to better understand perceptions and attitudes among users and non-users of its services. What were a patient’s first impressions of the organization? Which key factors influenced this reaction? What were the organization’s perceived strengths and weaknesses? Who was its core customer base? Answers to these questions would help define the organization’s distinct value proposition in relation to its current and desired image, and provide the insight needed to create a roadmap for reaching and building new audiences. Click here to read more Non-Profit Case Study Situation: A human services non-profit was concerned about future, diminishing donation levels for a specific program due to changes in the tax structure. The organization wanted to test its hypothesis that most donations are made primarily for the tax benefit and to identify strategies for overcoming this barrier as the tax structure is most likely perceived as less favorable for the donor. Therefore, the non-profit wanted to identify communication points that would motivate donations in spite of the new tax structure. Click here to read more Membership Organization Case Study Situation: The primary benefits for a professional membership organization which focuses in a medical specialty are 2 clinical journals, 1 membership journal, an annual conference, certification opportunities, continuing education courses and seminars, among others. When the organization conducted its own online surveys about its publications and education offerings, the feedback was always glowing, but typically received from the same pool of “raving fans.” When formal qualitative research was conducted on several occasions among a random sample of members at national meetings, the feedback was that most of the members glanced at the journals, if they read them at all, and many found the articles and information too academic in focus to assimilate quickly. Nonetheless, they felt the journals were of critical importance to the profession. Consequently, the organization wanted to find out what type of information was needed by members, and in what format, and what segments existed by their preferences for information and educational needs. This was considered especially important in the quest for new members. Click here to read more Other related links: Qualitative Capabilities \| Focus Group Facilities Moderating, Facilitation, & Executive Level Interviewing \| Quantitative Capabilities Consulting Services \| Immersive Research \| \| Customer Advisory Council \| L.I.N.K. Program Case Studies \| White Papers/Research Studies

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