When a health insurer acquired a hospital network and became an integrated health system, we showed them how to re-align their brand and innovate in their patient experience. 

We conducted quantitative brand research, client brand workshops, and qualitative strategy testing to develop a brand positioning and architecture. We did deep data analytics, in-depth qualitative studies, member segmentation, consumer co-creation sessions, and quantitative concept testing to drive CX innovations. 

Our work has played a critical role in cementing the brand, driving investments in the patient experience, informing a cohesive customer experience strategy, and finding new ways to create value. We continue to partner with the organization to study and develop detailed strategies for various segments of the market they serve.