The Problem Solving Laboratory^SM

The Purpose
The Problem-Solving Laboratory, is a technique designed to systematically increase both the quantity and the quality of new product/service ideas or solutions to marketing/communications problems, which can then be taken to a more formal evaluation process for refinement, development and marketing/communications implementation.

It sharpens the focus upon our Real Customer Experience business approach commitment, by way of your organization's distinctive and qualified insights, as an important value-added component of your strategic
marketing approach and decision making process.

The Process
The Laboratory methodology consists of a highly disciplined sequence involving problem definition, opportunity “brainstorming,” and categorization of possible solutions. The “participants” in the Laboratory represent the content portion of the possible solutions as they rely upon their collective experience, expertise and hidden creativity to associate in the brainstorming activity. The “facilitator” represents the process portion of the Laboratory. His function is to make sure that participants stay within the “rules” of the methodology; that the ideas generated are documented and categorized; that a series of “next steps” are reached; and that everything proceeds and ends on time. The Laboratory typically runs from 1 to 3 days, but can be modified to be used successfully in as limited as a one-day session if time and cost are an overriding business factor.

The Players
The Laboratory is conducted with groups of 5–8 persons from the organization which “most closely share the problem and most directly take responsibility for the solution.” Tim Tassone is a certified facilitator of this technique that has been used successfully by several major industrial, financial services, and consumer packaged goods companies inside and outside of the Pittsburgh marketplace.

Getting Started
Contact T.L. (Tim) Tassone, President, at 412-471-8484, extension 302, or ttassone@campos.com to discuss your Problem-Solving Laboratory consulting needs.
 

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