Campos Inc

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Qualitative Capabilities

Qualitative Research offers in-depth insight of customer beliefs, behaviors and motivations. It is a powerful tool when the client needs to understand their customer at a deeper level and wants to explore reactions to brands, new products or new categories.

We are tapping into new layers of rich resource information to give us better insights. As a part of our Real Customer Experience business approach, it allows us to add significant value to the observations, insights, and recommendations we provide you as a part of our expertise and experience.

To successfully capture this type of information, qualitative research can be conducted in a traditional format or by adopting new technologies that help capture the customer experience in context.

At Campos Inc we offer:

Traditional
Qualitative Research

Focus Groups
Mini Groups
Triads/Dyads
Tele-depth Interviews
Observational Studies

Web 2.0 Enabled
Qualitative Research

Virtual Focus Groups
Immersive Research
Online Bulletin Boards
Blog Research
Wireless Devices
Digital Media

Immersive Research Captures Customer Experiences in Real Time
Campos Inc now works with a new research method—Immersive Research—that seeks to capture customer experiences, behaviors, and emotions in real time, using the web-based program, Revelations®, which is a completely online qualitative research system that gives you the power to vividly capture customer experiences, quickly answer business questions, and save time and effort. The program is designed exclusively to gather this contextual data through in-depth, qualitative research that is conducted over the Internet. Respondents create a media-rich online blog, chronicling their experiences and their perceptions of them as they occur. Best if all, this new approach allows companies to log in and get real-time reaction to their products, company, and/or brand as participants write about them.

Campos Inc’s researchers delve deeply into the context of respondents’ perceptions of their experiences and interactions with the client’s brand. The research comprises a series of assignments that respondents are instructed to complete and report on via secure, individual online blogs. Campos Inc develops the assignments, with input from our client, with the goal of capturing respondents’ experiences through sustained interactions (days to weeks). The assignments are built around customer experiences with the client’s brand, and respondents are asked to complete them by uploading digital images (that they compile using images and/or digital cameras) and by writing brief essays.

"Through photos, essays, videos, and sounds, Campos Inc staff working with Revelation software enables its clients to immerse their organization in customer experiences and aggregate the meaning to impact customer acquisition, retention, and value,” says Campos Inc Founder and President Yvonne Campos.

Immersive research allows companies to

Delve deeper… individually (one-on-one relationship)
Explore and learn about the emotions that drive decisions as they are made
Build intimate relationships with respondents.

Immersive research allows respondents to

Share freely, deeply, confidently due to the secure online environment
Share insights with personal and unique creativity that get their messages across succinctly.

Previously, online qualitative research meant bulletin board or chat-based focus groups. This methodology represents a big leap forward in online qualitative research, enabling Campos Inc researchers to cost effectively dig deeper and go more in-depth with clients’ customers.

Getting Started
Contact T.L. (Tim) Tassone, President, at 412-471-8484, extension 302, or ttassone@campos.com to discuss your needs.

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