Quantitative Capabilities (Traditional/Online)

Quantitative Research obtains empirical data on attitudes, behavior, and performance. With any quantitative project, Campos Inc provides clients with information derived from a sample that is representative of a larger universe.

It reflects our commitment to provide you with even more strategic value to your marketing planning and decision making process as a part of our Real Customer Experience business approach

To most effectively collect and tabulate data that impacts your business, quantitative research can be conducted in traditional or online methods, depending on the project specifications and the background of respondents. Traditional methods include telephone interviews, mail surveys, and intercept interviews. Online methods include web-based surveys and web-intercept interviews.

Campos Inc's approach to quantitative research includes these elements:

• Questionnaire Design—the creation of effective screening devices for mail or online surveys, product placements, intercepts, or telephone interviewing.

• Data Collection—the execution of telephone interviews, mail or online surveys, and intercepts.

• Statistical Analysis—the translation of data using correlation, factor and cluster/segmentation analysis, and regression modeling.

• Customized Report Presentation—the delivery of findings in an easy-to-understand format, including graphs, summaries, conclusions and recommendations.

Statistical Analysis adds precision and depth to market research. Analysis can be tailored to your specific needs, to further validate customer perceptions and market trends, to guide strategic decision-making, and to maximize the impact of research findings on your overall business and market plan.

A Satisfaction/Impact Matrix shows which attributes of a company and its products and services are most important and significant to overall satisfaction. This matrix correlates variables in two sets of data and measures the degree to which a change in one attribute or variable affects changes in another. This analysis identifies areas that should be the primary focus of attention and improvements, those that are performing well, and those of less importance to target audiences when making decisions or forming impressions.

Appropriate uses of this tool include the following:

• Determining the impact of cost, quality, or product features on overall customer satisfaction.

• Measuring the impact of performance or service attributes on customer satisfaction.

• Showing how customer perceptions influence overall satisfaction with a company.

Perceptual Mapping maps a product’s position in relation to competitors, based on perceived importance and performance ratings of various product attributes. Perceptual mapping can provide valuable insight for a vast number of marketing decisions:

• Determining which products, companies, and services compete in a market.

• Developing and evaluating proposed new product concepts in comparison to existing products.

• Identifying areas of market opportunity.

• Indicating key strengths and weaknesses of product attributes.

Regression Analysis is often used to model reality, especially when there is a need to specify the extent to which and the manner in which independent variables (demographic characteristics, contact or lack of contact with an advertisement) determine dependent variables (buying or not buying a product, attitudes toward a product). With the help of regression models, strength and character of relationships between dependent and independent variables can be specified. This statistical model can help to:

• Determine which attributes have the greatest impact on customer satisfaction, employee satisfaction, and advertising awareness.

• Identify key factors that appear to drive intentions, plans, and behaviors of a target segment.

Segmentation Analysis describes the division of a larger market into homogenous sub groups that will respond differently to promotions, communications, advertising and other marketing variables. Market research, in conjunction with segmentation analysis, can contribute directly to the development of strategic alternatives to marketing plans currently utilized by your company. Segmentation analysis can tell you:

• What consumers desire in the market and their levels of satisfaction/dissatisfaction.

• How to integrate these findings to strategically determine the greatest opportunities for new brands and products.

• How a product or its image should be modified to produce the greatest sales gain.

The L.I.N.K. Program (Learning, Investigation, Needs Determination & Knowledge Application) is a research process developed by Campos Inc to link your management team to your current customers as well as your competitor's customers. We provide a method for your organization to obtain data which can be acted upon, and also a way to develop a deeper relationship with the customers contacted. The Linking to Your Customer Process combine research, employee motivation, and CRM strategies.  Click here to learn more.

Getting Started
Contact Barb Theobald, Vice President of Research Services, at 412-471-8484, extension 501, or barb@campos.com to discuss your quantitative research needs.

Other related links:
 

Qualitative Capabilities | Focus Group Facilities
Moderating, Facilitation, & Executive Level Interviewing
Consulting Services | Customer Advisory Council | L.I.N.K. Program
Case Studies | White Papers/Research Studies

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Phone: 412-471-8484. info@campos.com
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