Industries
RESEARCH & STRATEGY
For Higher Education Institutions
Campos taps into the minds of students, alumni, and faculty to help colleges and universities grow promising programs, assess new opportunities, and develop strong brands.
Our team is well-versed in higher education market research. We work with a national roster of university clients to help them invest in the programs and experiences that matter most to students.
- Develop a brand strategy that resonates with prospects
- Grow enrollment in existing programs
- Assess demand for new programs
- Enhance the overall student experience
RESEARCH & STRATEGY
For Arts & Entertainment Destinations
Campos frequently partners with museums, performing arts organizations, and entertainment destinations of all kinds to fuel brand, marketing, and business decisions.
Our entertainment market research projects take many forms, from crafting a new brand strategy for an iconic museum in Pennsylvania to guiding major casino renovations in Nevada. We leverage customer and prospect insights to help organizations grow.
- Identify and target key visitors for future growth
- Revitalize your brand strategy
- Test and optimize messaging and creative content
- Enhance visitor and patron satisfaction
RESEARCH & STRATEGY
For Consumer Packaged Goods (CPG) Brands
Campos has partnered with a wide variety of CPG brands, from beloved household names to startups just making a name for themselves. We support teams across the product lifecycle with strategic research and consulting, from early development through launch and growth.
We deliver custom market research that helps CPG brands make smarter product and marketing decisions. From concept testing to in-market optimization, our insights turn consumer feedback into clear direction for what to build, how to position it, and how to win.
- Size and segment the total addressable market
- Test concepts and prototypes to gather actionable feedback
- Assess willingness to pay and determine optimal pricing
- Optimize marketing strategies for impact
RESEARCH & STRATEGY
For Gaming Companies
Campos partners with gaming companies, including casinos, lotteries, and online gaming platforms, to conduct custom market research that informs brand, marketing, and player experience decisions.
While gaming organizations often have access to extensive player data, they often don’t understand the “why” behind the data they collect. We work closely with clients to go beyond transactional insights, designing research that uncovers motivations, perceptions, and unmet needs that transactional data alone can’t explain.
- Explore the “why” behind transactional data trends
- Define and prioritize target segments
- Develop brand and marketing strategies that resonate with target audiences
- Prioritize experience enhancements that drive visitation and spend
RESEARCH & STRATEGY
For Healthcare Organizations
Campos helps hospitals, health systems, insurance providers, medical device manufacturers, and pharmaceutical companies get in front of opportunities and challenges in the ever-evolving healthcare market.
Our experience in healthcare market research is extensive, spanning qualitative and quantitative research methods, patient and member recruitment, and large-scale data collection. We’re also certified to work with sensitive information, including HIPAA-protected data.
- Generate value for patients, members, and providers
- Power patient- or member-centric marketing
- Optimize product development with consumer insights
- Improve patient and member experiences
RESEARCH & STRATEGY
For Business-to-Business (B2B) Organizations
As B2B buying grows more complex and consensus-driven, Campos partners with organizations to bring clarity to who decision-makers are, how they evaluate options, and what drives the choices they make.
By directly engaging with real decision-makers, we move beyond assumptions to uncover the needs, tradeoffs, and motivations that shape B2B purchases, translating research into clear, strategic recommendations teams can act on.
- Assess and explore current client satisfaction
- Power customer- and prospect-centric marketing
- Develop new products based on target buyers’ needs and priorities
- Evaluate the viability of new offerings and line extensions
RESEARCH & STRATEGY
For Banks & Financial Institutions
Campos partners with banks and other financial institutions on rebranding projects, customer satisfaction studies, ad testing, prospect acquisition research, and more.
Our work in financial market research elevates the voices of the consumers our clients serve today—and those we identify as being critical to their growth tomorrow.
- Resonate with key financial audiences
- Enhance customer satisfaction and loyalty
- Test and refine marketing and advertising strategies
- Identify and acquire high-value prospects
RESEARCH & STRATEGY
& Beyond…
While we have extensive experience in the industries listed above, our true strength is our versatility. From grocery store chains and government agencies to iconic CPG brands and innovative gaming apps, our forty years of research experience spans brand, marketing, product, and CX teams throughout the United States.
The throughline in all our work is our passion for producing truly actionable research so our clients can make big decisions with confidence.
- Develop strong brand strategies
- Establish and measure effective marketing campaigns
- Create consumer-centric products
- Improve the customer experience
