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How Consumer Market Research Helps Build Your Brand

Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.

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News Kate Murphy News Kate Murphy

WESA-Campos Survey: Pittsburgh’s Priorities

Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. In the first round of the WESA/Campos Pulse Survey, which took place before the May 2023 primary election, we focused on residents’ priorities for the leadership of the Pittsburgh metro area.

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News Matt Engelson News Matt Engelson

The WESA-Campos Pittsburgh Pulse Survey

Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. This joint research and reporting project will ensure WESA can tap into the opinions of people in Pittsburgh on a regular basis and use the corresponding results to complement its reporting.

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